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Our Story


GENEVA Group began life as a Massachusetts engineering technology and systems company in 1982 and the first contract provided support for analysis and design of an engine for an advanced pilotless airplane.

GENEVA Group founder, Joe M. Rife financed the company with consulting projects based on his personal business application skills and industry knowledge.  Consulting projects focused on design of new products, business analysis of emerging companies and management solutions for troubled business operations.

Enthusiasm for creating applications for engine diagnostic technology developed at MIT led to product design and sale of automotive engine test systems with graphic touch screen controls.

Recognizing limits of their mini-computer products and excited by emerging markets for personal computer applications the company developed new services and technology responding to customer demand for desktop computers, small business networks and business software.  The company enjoyed considerable success installing and supporting personal computers, small business servers, Novell Netware, office applications and accounting software.

GENEVA entered the twenty first century as a boutique with two lines of business, management consulting and value added reseller (VAR) of business computer applications including Navision, a middle market ERP application.  GENEVA operations were aligned with the Microsoft Partner Program when Navision was purchased by Microsoft.

ERP projects during this time included several large company and multi-company implementations and GENEVA developed expertise in distribution/supply chain and human capital management (HCM).  Consulting activity was also dynamic in the first decade of the twenty first century when Dr. Rife engaged with customers in the roles of "acting as" CIO, CEO and Executive Coach.  

GENEVA Group sold its Microsoft Partner business to Admiral IT Group in the fall of 2012 and merged it with other acquired operations under the banner of Admiral IT US, Inc.  The Admiral IT Group was restructured in mid-2013.  Operations of Admiral IT US, Inc. were sold and remaining assets of brand and corporate shell are controlled by GENEVA Group Inc. 

GENEVA Group retains its original name and branding as a holding company.  ‚Äč