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Joe M. Rife, PhD

Business Strategy and Special Projects

Joe M. Rife, PhD is founder and principal consultant of GENEVA Group Inc.  He is an executive with leadership experience in technology, marketing, finance and operation of troubled and emerging business in turbulent markets.   

Combining high level technical ability and deep management experience, Dr. Rife has established a reputation for thorough analysis balanced by pragmatic planning and execution.  He works with managers and investors to create new business opportunities and improve business operations. 

Confronted with difficult business issues posed by clients, he develops plans for addressing problems and frequently takes active roles to manage crisis, create and implement solutions, restructure operations and acquire or sell business units.

Consulting clients are U.S. corporations, U.S. government and international organizations.  Roles and projects focus on identification of appropriate technologies, products and markets along with business development, strategic planning and management.  Many projects come from venture and private equity groups and focus on investment review, business evaluation, planning and incubation of emerging companies.  Design recommendations are incorporated in successful products that generate more than $800M in sales.

Please email your own business challenges to Dr. Rife:

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